Writing Comedy Online? Check This Out.

I regularly check my emails from Playback to see what’s going on in the Canadian TV world. Playback can sometimes be a bit dry, but if you’re thinking of a career in television, their information can be invaluable. Thanks to them, I recently came across a new guide published by the Independent Production Fund called “How to Build an Audience for Your Web Series: Market, Motivate and Mobilize.”

Many people that are creating content – comedy writers especially – are turning online to show their stuff. And with good reason. It’s a cheap way to distribute your content, allowing the whole world to see it. Many comedy writers have become successful from their online content and have gone on to sell their work. The Onion is a household name, and comedy writers like Jon Lajoie and Maddox have done alright thanks to online exposure.

But as I said in the Twitter article, there’s a right way and a wrong way to release and promote your content online. The Independent Production Fund, a group that has been supporting and promoting online content for 20 years, has released this comprehensive guide that is useful for anyone producing something online, whether it’s a series of YouTube videos or a transmediated website.

Normally I would put something like this in the Links & Resources, but this is one of the most useful resources I have come across in a while. If you want to get the most out of your online work, I strongly suggest you read this guide. If you’re going to go to the trouble of producing funny work, you should also spend a little time ensuring people will see it.